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Our data-driven storytelling inspires marketers to reimagine their media strategies and make informed decisions that drive business growth.

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Insights Library

Expanding the Creator-Verse

Why digital creators are embracing Premium Video Platforms, featuring insights built from a custom survey of US consumers.

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CREATORS
Expanding the Creator-Verse

What’s the Deal with What’s Next in Measurement?

View 5 future trends within video advertising measurement that will empower marketers to measure the impact of their multiscreen TV campaigns more effectively.

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MAKING SENSE OF MEASUREMENT
What’s the Deal with What’s Next in Measurement?

What are the seven changes coming to Nielsen Currency in Summer 2026?

Understand the changes planned by Nielsen coming for the 2026 / 2027 season.

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Measurement & Currency
What are the seven changes coming to Nielsen Currency in Summer 2026?
VAB Insights Hubs

VAB Insights Hubs

Your destination for data, trends and analysis
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What is Brand Safety?
What is Brand Safety?

Learn how brand safety & suitability strategies are essential to strengthening brand reputation.
Examining NFL’s 2023 Season Double-Digit Viewership Growth
Examining NFL’s 2023 Season Double-Digit Viewership Growth

Primetime NFL delivers a high-impact, high-reach experience across TV
Marketing Success Strategy: Prioritize Quality
Marketing Success Strategy: Prioritize Quality

Learn the importance of value when selecting video ad platforms
Marketing Success Strategy: Demand Transparency
Marketing Success Strategy: Demand Transparency

Learn why questioning your video ad partners is key to brand safety and business growth
Marketing Success Strategy: Embrace Innovation
Marketing Success Strategy: Embrace Innovation

Learn how utilizing innovative solutions can help marketers gain a competitive advantage
Marketing Success Strategy: Adopt Alternatives
Marketing Success Strategy: Adopt Alternatives

Learn the importance of leveraging and embracing modern measurement solutions
3 Reasons Why Understanding the Risks of Digital Ad fraud is Critical for Marketers
3 Reasons Why Understanding the Risks of Digital Ad fraud is Critical for Marketers

Brought to life through real examples and case studies. Learn from the experiences of other brands t...
Our Top 10 insights charts of the 4th quarter
Our Top 10 insights charts of the 4th quarter

VAB’s 10 most popular charts to keep your marketing strategies fresh and innovative with insights on...
How Can Cinema Deliver Desirable Audiences For My Brand?
How Can Cinema Deliver Desirable Audiences For My Brand?

Learn how the power of premium video in cinema creates opportunities to reach highly valuable consum...
Screenvision: Value of Cinema
Screenvision: Value of Cinema

New insights from Screenvision uncovering the behaviors and attitudes of movie fans
127 NEW Advertisers Invested $475 Million into National TV to Increase Reach and Relevancy
127 NEW Advertisers Invested $475 Million into National TV to Increase Reach and Relevancy

The first half of 2023 saw the highest NEW TV advertiser investment in any first half of the past fi...
Exploring the Rising Popularity of Women’s Sports and the Advertising Opportunities it Presents for Brands
Exploring the Rising Popularity of Women’s Sports and the Advertising Opportunities it Presents for Brands

Equip yourself with key stats and data and learn from exclusive case studies highlighting brand succ...

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