Podcast with Ampersand
Moving Forward Together: Partner+Insights Series

Moving the industry forward through the evolving 'new normal' 

VAB EVP Danielle DeLauro was invited to speak on Ampersand’s Partners + Insights Series, Moving Forward Together. She talks with Ampersand SVP Marion Hargett discussing COVID-19 viewing trends and solutions for current challenges that marketers are facing. Danielle also provides equally valuable guidance on how to think strategically about advertising during a pandemic and economic downturn.

They discussed:

  • TV viewership in the time of COVID-19
  • The advantages of the increased adoption of new technology, MVPD VOD and streaming services 
  • Guidance on how to strategically think about advertising during the current economic environment

Listen to their discussion on how to move the industry forward together here:

Our recent report, Make Yourself at Home: Video Viewing in the time of COVID-19 shares how we can move the industry forward through education. These insights were shared during our session to provide guidance on adapting buys to the evolving “new normal.”

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