VAB EVP Danielle DeLauro was invited to speak on Ampersand’s Partners + Insights Series, Moving Forward Together. She talks with Ampersand SVP Marion Hargett discussing COVID-19 viewing trends and solutions for current challenges that marketers are facing. Danielle also provides equally valuable guidance on how to think strategically about advertising during a pandemic and economic downturn.
Listen to their discussion on how to move the industry forward together here:
Our recent report, Make Yourself at Home: Video Viewing in the time of COVID-19 shares how we can move the industry forward through education. These insights were shared during our session to provide guidance on adapting buys to the evolving “new normal.”