We’re pleased to bring you this new series, The Five Things You Need to Know, to support you as you meet with clients and advertisers. In these 20-minute sessions we’ll prepare you with the essential data, trends and insights you need to know as you navigate the marketplace. Our unique “marketer’s lens” means you’ll get an insider’s perspective on what advertisers are looking for when developing multiscreen strategies and buys.
If your company is a member, and you have not yet received an email invitation, please reach out to Marjory here.
Session 1: The Five New Opportunities for Your New Business Prospecting
Thu, Oct 29, 2020 12:00 PM - 12:20 PM EDT
Did you know that despite the uncertainty brought about by the pandemic, nearly $460 million entered the national TV marketplace in 1H 2020 from 110 first-time national advertisers across 59 categories. What we’ll cover:
Session 2: The Five Things You Need to Know to Sell Cross-Screen Packages
Thu, Nov 5, 2020 12:00 PM - 12:20 PM EDT
Prepare yourself as you pitch agencies and advertisers multiscreen packages. Be ready with the latest stats and insights showing how quickly consumers are adopting streaming platforms and layering AVOD services into their video viewing. What we’ll cover:
Session 3: The Five Reasons Why Now is the Time to Advertise (on Multiscreen TV)
Thu, Nov 12, 2020 12:00 PM - 12:20 PM EDT
With the economic uncertainty brought on by the pandemic, many advertisers are asking “Should I continue to advertise? Should I continue to advertise on TV” and, importantly, “How do I prove the ROI to my CFO and other stakeholders?” What we’ll cover:
Many of our members have asked us to share these presentations and we are now happy to make those available to you and your colleagues.