Virtual Learning Series
Full Recap: Summer 2020

VAB INSPIRE: Online Learning Series

Summer 2020

The VAB INSPIRE virtual learning series was created with one purpose: To inspire marketers with the data and insights needed to make more informed, more innovative and more impact planning decisions.  

On the heels of our popular VAB INSPIRE Spring series, we are bringing you a Summer INSPIRE 3-part series. Through this series, we continue to answer your questions on important topics and trends impacting brand marketing and offer you actionable insights to sharpen your strategies. 

View the full discussions from our VAB Summer Series below, and stay tuned for upcoming sessions!



Session 1: Streaming Trends and Insights


VAB SVP, Research and Innovation, Kathy Grey and VAB Insights Manager Leah Montner-Dixon shared insights on  the latest trends, behaviors and advertising opportunities in streaming video. 

Report referenced: Navigating the Flood: Charting Your Way Through Today's Streaming Ecosystem


Session 2: Proving Impact with Political Attribution


VAB SVP, Director of Strategic Insights, Jason Wiese, shared insights on  the impact that share of spend has on achieving a result, in this case, an electoral victory - 85% of the most hotly contested races were won by the candidate with the highest share of spend.  

Report referenced: The Path to Victory: Understanding How 'Share of Voice' Impacts Election Outcomes


Session 3: Viewer Preferences for Live Sports


VAB SVP, Director of Integrated Strategy and Marketing, Marianne Vita and VAB Insights Manager Reed Kiely  shared insights on how  viewers feel about watching live sports at home.  

Report referenced: The Best Seats in the House: Recreating The Gameday Sports Experience At Home





If you’re interested in being a part of our Inspire Series please contact us here.

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