Listen to VAB and TVSquared discuss why local TV ad spend is increasing in this 5-part series.
In this series with TVSquared and VAB, you'll learn about:
Emerging trends impacting advertisers across verticals, and how to take advantage of them to maximize local TV campaigns
Part 1: Down with Ratings ... Long Live Impressions + Performance!
Part 2: DTCs and the Untapped Opportunity of Local TV
Part 3: How Auto Drives Success With Local TV
Part 4: How Political Ad Spend Will Impact Local TV Spend in 2020
Part 5: The Need for Collaboration, Trust and Transparency