VAB Insights Hub

DEIB Marketing Resources

VAB will always embrace equality and support efforts of diversity, equity, inclusion and belonging. We are also committed to helping marketers create strategies and campaigns that engage audiences reflective of our rich diversity, unique cultural nuances and behaviors.

These guides, reports, videos and infographics will prepare and inspire you to create authentic and business-driving strategies that engage diverse audiences. You’ll find data-fueled insights on the media consumption, viewing behaviors and preferences of various consumers.

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Multicultural

Strategies for authentically engaging diverse cultural communities.

How can cinema deliver desirable audiences for my brand?

Learn how the power of premium video in cinema creates opportunities to reach highly valuable consumers.
6 Strategies for Developing Inclusive Campaigns that Drive Outcomes

Learn why inclusive messaging is the key to resonating with consumers across a variety of cultures, backgrounds and points of view.
7 Ways for Brands to Successfully Engage Diverse Audiences

7 ways brands can effectively engage diverse audiences, supported by key stats and insights. Set yourself up for success by incorporating these strategies into your marketing plans.
What does authentic representation mean to diverse audiences?

Quotes and experiences directly from Black, Hispanic, Asian, Indigenous American and LGBTQ+ audiences so you can better understand how these audiences define ‘representation’ and why accurate portrayals of all identities is so important in programming and advertising.
What Types of Content Are Diverse Audiences More Likely to Stream?

For five audience groups, including Blacks, Hispanics, Asians, Native Americans, and LGBTQ, this quick insights piece will highlight the streaming content they are more likely to watch as compared to other audiences.
Diversity, Equity, Inclusion & Belonging in Streaming

Learn about the unique opportunities for marketers to expand their audiences by authentically connecting with multicultural consumers.
VAB IMPACT Diversity Leadership Summit

11 conversations told through industry professionals are to inspire actionable shifts in mindset and offer practical guidance to spark meaningful action. Together, we will illuminate the path forward on prioritizing diversity, driving inclusivity, and instilling a feeling of belonging in the workplace, in our lives and beyond.
Do the Right Thing: How Embracing Diversity and Inclusion in Campaigns Drives Brand Outcomes.

20+ case studies that clearly illustrate the benefits of inclusivity. No matter what goals or KPIs you need to deliver, from awareness through to sales, there is a clear correlation between “doing the right thing” and business success.
Discover the Difference: How Culturally Relevant Video Drives Action By Multicultural Audiences.

Results of a custom study of over 1,000 adults, with a focus on Black, Hispanic and Asian Americans, to better understand how culturally relevant premium video inspires purchase decisions and social involvement.
Committed: Exploring Multicultural Viewers’ Passionate Relationship with TV Programming

Analysis of the emotional ties that Black and Hispanic viewers have to ad-supported TV while highlighting the decidedly different levels in which multicultural viewers relate to their favorite programs versus the non-Hispanic White demographic.
A Second Look: 10 Slides to Diversify Your Marketing Strategy

These most requested and talked about slides examine the media behaviors of Black, Hispanic and Asian consumers, providing marketers with tangible, actionable insights to help them stay updated and informed.
What does authentic representation mean to diverse audiences?

Watch this panel from VAB's Diversity Leadership Summit with brand leaders that shares the work done by ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) to create a more quitable playing field for all.
How Can Being More Authentic and Culturally Relevant in my Advertising Strategy Lead to Incremental Impact?

Watch this panel from VAB's Diversity Leadership Summit that provides lessons from brands and marketing campaigns that have successfully embraced inclusivity in their communications, you'll also learn how to apply to your own strategies and plans and correlate inclusion to business outcomes.
The Business & Branding Benefits of Inclusive Marketing Campaigns

Watch this panel from VAB's Diversity Leadership Summit that provides lessons from brands and marketing campaigns that are successfully embracing inclusivity in their communications, you'll also learn how to apply to your own strategies and plans and correlate inclusion to business outcomes.

Additional Resources

Expand your DEIB strategy with insights on gender, life stages and identity—including women, Gen Z, adults 50+, LGBTQ+ and more.

Laugh, Cry, Share, Buy

How TV & Streaming Influences Gen Z More Than Leading Social Platforms.
In a League of Their Own

Exploring the rising popularity of women’s sports and the advertising opportunities it presents for brands.
A Silver Lining

2-Part Series: Understanding the consumer value and exploring the video viewing habits of Adults 65+
What is the market opportunity for the LGBTQ+ community?

The latest demographics and buying styles of the LGBTQ+ community, giving you a deeper understanding of them as consumers and the opportunity to better engage them.
The Opportunities to Engage Adults 50+ in Streaming Video

Adults 50+ have become an increasingly viable audience for marketers to target through OTT.
Audience Migration: Leveraging Population Shifts To Unlock $4 Trillion In Buying Power

Adults over 50 represent nearly half the adult population and represent 4 out of every 10 dollars spent in the U.S. – nearly $4 trillion dollars a year. This guide offers the analysis you need to unlock these lucrative consumers using an audience-first approach.
The Age of Opportunity

Understanding the Consumer Value of Adults 50+.
Committed: Learn why millenial viewers are passionate for TV content

Exploring Millennials’ meaningful relationship with TV programming.
TV @ the Epicenter of American Society: Driving Commerce, Communal Experiences, Culture and Change

See how TV drives commerce, communal experiences, culture and change.

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