VAB Streaming Week
Video Streaming: Latest Data, Trends and Insights

Welcome to VAB Streaming Week!

In this week’s series, we simplify the current dynamics in video streaming. Each day, we will share with you the latest trends, data and insights so that you can make informed marketing strategy decisions for your Q4 2020 plans and beyond. Look out for our daily emails this week (sign up here) or come back to this page for the daily releases!

Through this series, we tackle the questions that marketers and multiscreen platforms ask when developing video strategies:

  • What has been the impact of the pandemic on streaming and how might those behaviors continue?
  • Who is streaming, how much and on what platforms?
  • When developing a holistic video campaign, what is important to know about the consumer’s appetite for ad-supported streaming platforms?

Monday: Navigating the Flood: Charting Your Way Through Today's Streaming Ecosystem 

A closer look at the impact of the pandemic on streaming behaviors and the video streaming ecosystem.

Tuesday: A Sea Change in Video Viewing: Helping Marketers Find More Fish in the Streaming Ecosystem

VAB custom research on consumer streaming behaviors and the opportunities within ad-supported platforms for both marketers and multiscreen/streaming platforms.

Wednesday: We’re Going Live: How Consumers are Living Vicariously Through Live-Streamed Events in the Time of COVID-19

A discussion on how livestreaming has quickly been adopted by viewers looking for alternative forms of live entertainment during this time of isolation due to the pandemic and the social unrest the country is facing.

Thursday: Basic Insights from Linear TV Can Drive Advanced Streaming Strategies

This paper from Tatari shares the learnings garnered from recent TV campaigns and how they were applied to sharpen streaming strategies. It also examines the combined impact and implications of linear + streaming plans.

Friday: Multiscreen TV and Local Advertising

This research, provided by our partner Spectrum Reach, demonstrates the benefits of a local multiscreen package, including incremental reach and engagement.

Bonus! Hear from one of the authors of the custom streaming research, VAB Insights Manager Leah Montner-Dixon, as she shares her perspective on the trends and behaviors we’ve shared this week.

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