In this week’s series, we simplify the current dynamics in video streaming. Each day, we will share with you the latest trends, data and insights so that you can make informed marketing strategy decisions for your Q4 2020 plans and beyond. Look out for our daily emails this week (sign up here) or come back to this page for the daily releases!
Through this series, we tackle the questions that marketers and multiscreen platforms ask when developing video strategies:
A closer look at the impact of the pandemic on streaming behaviors and the video streaming ecosystem.
VAB custom research on consumer streaming behaviors and the opportunities within ad-supported platforms for both marketers and multiscreen/streaming platforms.
A discussion on how livestreaming has quickly been adopted by viewers looking for alternative forms of live entertainment during this time of isolation due to the pandemic and the social unrest the country is facing.
This paper from Tatari shares the learnings garnered from recent TV campaigns and how they were applied to sharpen streaming strategies. It also examines the combined impact and implications of linear + streaming plans.
This research, provided by our partner Spectrum Reach, demonstrates the benefits of a local multiscreen package, including incremental reach and engagement.
Bonus! Hear from one of the authors of the custom streaming research, VAB Insights Manager Leah Montner-Dixon, as she shares her perspective on the trends and behaviors we’ve shared this week.