In the current environment, advertising strategies are adapting to a different set of market dynamics. Upper-funnel awareness is key for brands to maintain growth now more than ever, in order to reach potential customers.
Danielle DeLauro, EVP, VAB
Jo Kinsella, President, TVSquared
James Rothwell, VP, Global Brand & Industry Relations, Comcast Advertising
Duane Veran, CEO, MediaScience
Don't forget to check out our accompanying paper, The Halo Effect: TV as a Growth Engine published in partnership with Effectv which provides an analysis of the impact that TV has on a brand’s digital storefront and platform.