Insights

Data, meet Creativity.

Our data-driven storytelling inspires marketers to reimagine their media strategies and make informed decisions that drive business growth.

See how we do it
Just Released

Multiscreen TV Advertising Terminology

Lexicon of aligned terms for TV advertising in all its forms, developed by MVPDs and VAB

Learn More
NEW GLOSSARY
Top Digital Content Genres
JUST RELEASED!

What is NextGen TV?

Answers to 3 common questions on the latest technology in Broadcast TV

Learn More
NEXTGEN TV (ATSC 3.0)
FEATURED CONTENT

NFL 2024 Season Viewership Report

Here are 10 fast facts highlighting how fans watch the NFL across streaming and TV.

Learn More
PLAY-BY-PLAY

VAB Insights Hubs

Your destination for data, trends and analysis
  • Showing 340 Results
TV Upfront Historical CPMs
TV Upfront Historical CPMs

For VAB members-only: historical broadcast and cable primetime CPMs

TV Spend Report by Industry: Full Year 2024
TV Spend Report by Industry: Full Year 2024

VAB Member Exclusive — Your guide to national TV spending strategies

What are the Key Features of ‘The Gauge’ and ‘The Score’?
What are the Key Features of ‘The Gauge’ and ‘The Score’?

One-sheet guide and overview of these two cross platform measurement solutions from Nielsen and Coms...

Analysis: Google's 2024 Advertising Revenues by Segment
Analysis: Google's 2024 Advertising Revenues by Segment

View analysis of Google's 2024 fiscal year 10-K filing. Get a breakdown of revenue generated across ...

2025 Super Bowl Advertisers Success Stories
2025 Super Bowl Advertisers Success Stories

Analysis: How much search traffic did Super Bowl ads drive?

Multiscreen TV Advertising Terminology
Multiscreen TV Advertising Terminology

Lexicon of aligned terms for TV advertising in all its forms, developed by MVPDs and VAB

What is NextGen TV? (ATSC 3.0)
What is NextGen TV? (ATSC 3.0)

Answers to three common questions on the latest technology in Broadcast TV

NFL 2024 Season Viewership Trends
NFL 2024 Season Viewership Trends

10 fast facts highlighting how fans watch the NFL across streaming and TV

The Power of Premium Video
The Power of Premium Video

What is premium video? Discover its 5 defining pillars that drive powerful brand outcomes

Understanding adoption and usage trends across 16 connected devices
Understanding adoption and usage trends across 16 connected devices

Left to Your Own (Connected) Devices

Our Top 10 Charts of Q4 2024
Our Top 10 Charts of Q4 2024

VAB’s 10 most popular charts this quarter: new TV spend, Gen Z online, engagement trends and more

Show Me the Money: How Moviegoers Outspend Across 20 Categories
Show Me the Money: How Moviegoers Outspend Across 20 Categories

January 2025 Update — Consumer spending data proves moviegoers’ superior buying power drives bigger ...

You have questions. We have answers.

Get immediate access to our Insights library.

Get Access