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Insights Library

Spot the Difference & See How Premium Video Platforms Deliver

An infographic that highlights the ways Premium Video Platforms outperform YouTube and work harder for marketers.

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NEW INFOGRAPHIC
Spot the Difference & See How Premium Video Platforms Deliver

The Fandom Flywheel: 8 Interconnected Ways Fans Engage With Their Favorite Premium Video Content

Discover real-world examples and stats that illustrate why Premium Video sits at the center of culture.

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FANDOM
The Fandom Flywheel: 8 Interconnected Ways Fans Engage With Their Favorite Premium Video Content

What TV investment strategies are digital-native brands implementing for the holiday season?

Built with data from a Tatari custom survey

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HOLIDAY SHOPPING
What TV investment strategies are digital-native brands implementing for the holiday season?
VAB Insights Hubs

VAB Insights Hubs

Your destination for data, trends and analysis
  • Showing 436 Results
Spot the Difference & See How Premium Video Platforms Deliver
Spot the Difference & See How Premium Video Platforms Deliver

More attention. More impact. More value.
Creating Credibility: How Premium Video enhances the connection between digital creators and diverse audiences
Creating Credibility: How Premium Video enhances the connection between digital creators and diverse audiences

Custom research showing how Premium Video Platforms boost creator credibility, which drives outcomes...
The Essential 10 of Q3
The Essential 10 of Q3

VAB’s Must-Read Charts of Q3—from creators, podcasts and cinema misconceptions to ad safety, news...
Advertisers’ Holiday Wish List
Advertisers’ Holiday Wish List

Unwrap the stats of the season and level up your strategy
The Fandom Flywheel: 8 Interconnected Ways Fans Engage With Their Favorite Premium Video Content
The Fandom Flywheel: 8 Interconnected Ways Fans Engage With Their Favorite Premium Video Content

Real-world examples and stats that illustrate why Premium Video sits at the center of culture.
What TV investment strategies are digital-native brands implementing for the holiday season?
What TV investment strategies are digital-native brands implementing for the holiday season?

Data from a Tatari client survey
Multiscreen TV Case Studies by Category
Multiscreen TV Case Studies by Category

Brand success stories highlighted through real-world multiscreen TV case studies
Well Actually: Dispelling 15 Misconceptions About Cinema
Well Actually: Dispelling 15 Misconceptions About Cinema

Examining cinema’s momentum and the strong environment it creates for brands to connect with engaged...
Bad Actors: Examining How Much Objectionable Advertising Google Takes Action Against
Bad Actors: Examining How Much Objectionable Advertising Google Takes Action Against

Analyzing the findings from Google's 2025 brand safety report.
Listen Up & Watch: How Podcasts are Reshaping Audiovisual Advertising
Listen Up & Watch: How Podcasts are Reshaping Audiovisual Advertising

Podcasts are embracing video and creating opportunities for media publishers and brands to engage co...
How Americans Spend Their Leisure Time – 2025 Update
How Americans Spend Their Leisure Time – 2025 Update

This one-page infographic breaks it down by category
DTC Advertisers' Historical TV Spend List: 2025 Update
DTC Advertisers' Historical TV Spend List: 2025 Update

VAB Member Exclusive: Check out the TV spend of 861 DTC brands from 2013-2025

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