Chief U.S. Advertising Sales Officer
Jon Steinlauf is Chief US Advertising Sales Officer for Discovery Inc. In this role he manages all ad sales for Discovery's 17 TV networks and for all of its digital properties. He is also responsible for the company's ad sales research and marketing, branded entertainment, pricing and planning, and inventory control.
Prior to joining Discovery earlier this year, Steinlauf was President, Advertising Sales and Marketing at Scripps Networks. During his 18 years there, he successfully branded the company's cable networks with advertisers. The company became known for having the most upscale and engaged viewers in all of cable.
He was also instrumental in the creation and monetization of integrated marketing strategies that delivered both incremental revenues for Scripps and additional value for its advertisers. Scripps' ad sales and marketing teams historically ranked at the top of the industry’s Beta Research Ad Executive Study for overall service, multi-platform ad opportunities and upfront presentations.
Steinlauf served as Vice President of Ad Sales for Turner Broadcasting’s TBS and TNT networks (1992-2000) and as Director of Ad Sales at ESPN (1985-89). He began his career as a media buyer at Young & Rubicam.
Steinlauf has been named five times to Adweek’s “Adweek 50,” an honor that publication bestows on the top business leaders in advertising and media, as well as being named four times to Cablefax’s “Cablefax 100,” saluting the most influential executives and power players in television. In 2013, Broadcasting and Cable honored Steinlauf in its’ cover story on the media industry's "next wave of leaders.” He also earned the National Television Ad Sales Executive of the Year Award given by the Myers Report in 2007. He is a frequent panelist at industry conferences on topics such as branded entertainment, and the future of multiplatform advertising and consumer viewing habits.
Steinlauf is a graduate of Duke University. He and his wife Joanne and their daughter Sloan reside in New York City.