Chairman Advertising and Partnerships
Linda Yaccarino is Chairman Advertising and Partnerships at NBCUniversal where she oversees all market strategy and advertising revenue for the company, totaling nearly $10 billion every year. She is actively engaged in strategic corporate business acquisitions like Sky and partnerships including Euronews, Apple News, Snap, Buzzfeed and Vox.
Since joining the company in 2011, Yaccarino has transformed NBCUniversal’s entire advertising business. Her groundbreaking “one portfolio” plan combined the company’s broadcast, cable, and digital assets—a model that has since been emulated by competitors and become the industry standard. She also led its digital transition and solidified its status as a technology-driven content company by pioneering a suite of cutting-edge data, analytics, and consumer targeting tools. Today, in her role as Chairman, Yaccarino leads a 1,500+ person organization with responsibility for all sales, marketing, and operations—and is currently helping orchestrate the integration of Sky’s international properties into the NBCUniversal portfolio.
Known as an innovator and a catalyst for change, Yaccarino has been recognized as a thought leader in the vanguard of the media industry. She has been profiled in The New York Times and other major publications and has spoken at numerous international business community events, offering her perspective on how companies can best leverage the sweeping changes affecting the macroeconomic landscape. In 2017, she organized the first “State of the Industry Forum” to convene top decision-makers from across the industry for a provocative dialogue about the current state of the media business.
Throughout her career, Yaccarino has helped multiple organizations navigate increasingly competitive and disruptive circumstances to find sustainable, winning strategies. Prior to joining NBCUniversal, Yaccarino served as Executive Vice President and COO of Turner Entertainment Advertising Sales, Marketing and Acquisitions, where she helped elevate Turner to a premium position in the marketplace.
Yaccarino was recently inducted into the Broadcast and Cable Hall of Fame. She has also been named one of the “Ten Most Powerful Women in TV” by Adweek, and as a “CEO of Tomorrow” by Business Week. She has been at the top of The Adweek 50 Power List, named a “Power Women of New York” by Variety, and been considered one of The Hollywood Reporter’s “Women in Entertainment: Power 100” multiple years in a row. In 2017, she received the UJA Foundation’s Mac Dane Award for Humanitarian Excellence.
Yaccarino serves on the global board of the Mobile Marketing Association and the boards of Ascena Retail Group inc. (Nasdaq: ASNA), Hulu, the Ad Council, Young Audiences New York (YANY), The Female Quotient and the ACLD. She’s actively involved with her alma mater, Penn State University, where she is on the Dean's Advancement Council in the College of Communications.