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VAB at TVOT Montreal 2026!

VAB at TVOT Montreal 2026!

Benjamin Vandegrift, SVP of Measurement Strategy and Innovation moderates "Signal Explosion: Turning Data Overload into Strategic Advantage"

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VAB at Possible 2026!

VAB at Possible 2026!

VAB President & CEO Sean Cunningham and Executive Vice President, Strategic Insights & Measurement, Jason Wiese take the stage in Miami. Learn more.

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Pharma TV ad campaigns spark online search surges and sales lifts
EMARKETER
US Healthcare and Pharma Ad Spending 2025
EMARKETER
Why VideoAmp Thinks It Can Bust Nielsen’s TV Ratings Monopoly
Forbes
Pharma TV ad restrictions could disproportionately affect Black, Hispanic, and Asian consumers
EMARKETER
VAB’s Sean Cunningham Blitzes Nielsen’s ‘Big Data’ at CIMM Conference
The Measure
Streaming Sports Boom Means More Confusion, More Frustration and More Bills
The Wrap
VAB report: YouTube nukes 179 million problematic videos over six years
The Desk

VAB Signature

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The State of TV Measurement 2026 | Executive Leadership Rountables

The State of TV Measurement 2026 | Executive Leadership Rountables

This series will equip marketers with the knowledge, strategies, and actionable takeaways needed to navigate change, unlock greater accountability, and drive better business outcomes in the evolving video ecosystem.

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The Power Play: Unlocking Consumer Insights to Win in Women’s Sports Marketing | Watch Now!

The Power Play: Unlocking Consumer Insights to Win in Women’s Sports Marketing | Watch Now!

Tap into the sports marketing momentum and harness the explosive growth and fan engagement fueling the women’s sports revolution.

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