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Programmatic TV
Addressable TV
As adoption of addressable TV accelerates, and more providers make addressable inventory available across linear and CTV, this piece seeks to be a resource for marketers who want to understand how they can most effectively incorporate addressable TV into their campaign strategies.
Audience-Based Buying
Simply put, audience-based buying is the switch from buying your TV campaigns on a demographic target audience (e.g. Adults 25-54 or Women 25-49) in favor of buying an audience. These audiences can be defined by lifestage (e.g. new parents), lifestyle traits (e.g. frequent travelers), or purchase behaviors (e.g. luxury car buyers). This is enabled by advances in data, technology and measurement.
Advanced Measurement Solutions
We were curious how marketers are using audience-based buying – what are their strategies? how they are budgeting for it? how they are changing their infrastructure to set their organizations up for buying success? And so we asked them. Get an insider’s look at your peers’ buying strategies and success stories.
